Disruption has become a much-discussed word today in corporate-corridors. In fact, Professor Clayton Christensen gave a new meaning to the word with innovation being the underpinning connotation. According to him, disruption signifies any innovation that makes products or processes easier and simpler with a greater degree of affordability.
When you have proper engagement with your clients, you inculcate a precise understanding of their needs and demands. Then spotting new avenues to grow in line with their requirements, you wish to go extra-mile to help your clients with more useful products and services, you float easier-to-use products and more effective services, your clients get happier and they respond to you with an increased number of orders and you go ahead of your competitors swiftly.
For being classified as disruption, an innovation doesn’t need to be technology-centric only. Any out-of-the-box idea that is well accepted by clients for its augmented usefulness falls in the category of disruption. You trim down the price of some of your products to draw more customers, you provide some more elements and facilities under some or all your services or you extend the geographical reach of your business in a revolutionary manner; all of this can be defined as disruptive measures. Disruptions don’t have to be massive innovations. Even a little tweak in the quality of offerings or approach can be disruptive and yield you better results in terms of client-responses. Sometimes limiting the extent of products or services in a strategic manner and concentrating far more effectively becomes highly result-oriented and thus the step can be called disruptive.
Disruptions are crucial these days in the age of aggressive marketing as identifying the basic character of clients’ demands and fulfilling them with newer and inventive ways help you get ahead of your competitors.
