A service label alone does not define what is included. Compare the actual scope, inputs and deliverables before choosing presentation support.
Start with the brief
Presentation work can range from formatting an existing deck to developing its structure, narrative and visual approach. A package is useful only when its stated scope matches the work you need. For an online or e-design engagement, clarify the same details rather than assuming that a different label means a different level of service.
Compare the written proposal and agreed deliverables. The questions below help you assess either approach; they do not describe a current price list or promise that a particular service includes every item.
Compare the work, not just the name
| What to compare | When your content is ready | When your brief needs development |
|---|---|---|
| Starting material | Existing slides, approved copy and brand assets. | A brief, source documents or a draft narrative. |
| Content responsibility | Confirm who approves text, figures and sources before design. | Confirm whether research, writing or narrative development is in scope. |
| Design scope | Specify formatting, chart redrawing and layout requirements. | Specify whether a new visual approach and slide structure are needed. |
| Review process | Agree review rounds and how changes will be consolidated. | Agree separate checkpoints for structure, content and design. |
| Deliverables | Confirm editable files, exports, fonts and asset handover. | Confirm the same handover details and any supporting documents. |
| Commercial terms | Confirm the quoted scope, exclusions and change-request process. | Confirm how additional specialist work and changes are agreed. |
Questions to ask before starting
- What files and approved content must I provide?
- Who is responsible for content accuracy and final approval?
- Which deliverables, review rounds and deadlines are included?
- How will additional work be scoped and agreed?
- What editable files will I receive?
For more context, read Price differences in presentation work based on resource deployment and our presentation consulting guide.
