Defne Gencler
Principal, Narrative Strategy (Amsterdam, NL)
Defne Gencler is the Founder of Laurel Leaf and a Strategic Principal at A1 Slides. She specialises in bridging the gap between technical product capabilities and boardroom-ready stories. With a career built at global media and tech giants like Google and Fortune.
Case Studies
Strategic Repositioning and Narrative Architecture
01
Infrastructure/Tech
Nxzen
Role: Strategic Repositioning
Result: Shifted a 2-person marketing team from a "service model" to a "platform-led technology partner" narrative.
02
Enterprise AI
You.com
Role: Content & Positioning Strategy
Result: Built the comprehensive sales enablement and thought leadership narrative for a secure AI assistant.
