Harish K Saini

3 Basic Purposes Of Business Presentations Author: Harish K Saini 3 Basic Purposes Of Business Presentations Business-presentations are a medium to convey a product, service, concept or an idea. They are constructed to describe all the information about a specific business-plan to target-audiences with an underlying purpose to push them to make a move. There […]

Businesses are sprouting from every corner of the society globally. That’s why dissemination of information to people, different markets or prospective clients has gained momentum today. And this dissemination of information is effectively achieved through presentations. Short but impactful information about a business is collated and showcased in a presentation with the help of varied

Business-presentations portray your business-ideas effectively. But the efficacy goes a notch higher if visuals integrated in a presentation have a rhythm or a flow which carries the meaning in an aligned manner. Your products or services make a deeper impact on your target-audience if their visuals add to the story other visuals in your presentation

5 Straight Benefits of a Presentation Businesses have found presentations exceedingly effective communication-tool to enlighten, educate and convince their respective target audiences about their ideas, products, or services. These presentations work nowadays like a fulcrum for different sale strategies of companies. People are using the power of words and the magic of images to the

Presentations, PPTs, Flash-based or any other multi-media presentation, are carved with creativity. This creativity is equally spread in textual contents, images, videos and animations, if any. But the fact remains that however appealing stories you weave into your presentation, however attention-grabbing images you use in it, however fascinating textual contents you write or however catchy

PPTs make effective business-presentations if every integral ingredient is fitted in apt amount and at right places. You can present them verbally before your target-audience or mail them to different destinations. To put every integral ingredient with exactness in a PPT, you need to have a proper framework in your imagination before starting to make

This is the age of ideas. Smallest of ideas if implemented properly transform into big results. Corporate-history has been replete with such examples. We in the shape of products or services buy or sell ideas these days. Likewise, business-presentations also these days encapsulate different specific ideas. If your idea articulated in your presentation triggers inquisitiveness

With the advent of digitalization and smartphones, business-moves have become fast and pacy. Business-presentations have to be made accordingly. Engagement of audience remains as purpose but the identification of the needs of the audience has become increasingly important. You can engage them only when you seem to fulfilling their needs. That’s why, in presentations, you

Over the years, graphs, charts or tables have an increasing presence in PPTs. The moment the story comes to numbers, we try to bring in varied graphs or tables to convey them to audiences in an emphatic style. Designers and creative thinkers zero in on their specific types of the many available to aptly gel

    When you back up your facts and figures with appropriate and corresponding graphs, charts or tables in a PPT, the information presented by you becomes stronger and impactful. Apart from carrying a great visual appeal, these graphs, charts or tables impart relevant business information to your target audiences in an arranged manner. Your

PPT-based and Flash-based structures are the most prominent platforms of presentations. Business-world is replete with these presentations. Many businesses have prepared both the kinds of presentations to project their respective plans, products or services. Both the types of platforms have their distinct qualities, but still people get stuck in deciding which of them would serve

Investors want to be sure about the scalability of your business, your prospective business-partners look for the solidity of your concept and customers would like to be absolutely convinced about the quality of your products or services before buying them. A Pitching Presentation has to be enlightening with different facts for your target-audiences and simultaneously

Words in any presentation form its foundation. Simple PPTs, Flash-based Presentations, verbal presentations or Pitching Presentations, all of them are structured uniquely owing to different forms of word-compilation. Though there is no written rule to arrange words differently for different presentation-types, yet constant evolution guides us to have textual content aligned with some conventional basics

A Pitching Presentation is a great means to convey your business-details, vision and mission. We have already elaborated on the essential ingredients of a Pitching Presentation in our previous blog, 11 integral points for a Pitching Presentation. But subtle variations are required for different target-audiences. A Pitching Presentation for investors would not be and should not

Images or pictures bring an evocative element to a Pitching Presentation. We humans are genetically programmed to accept and grasp pictures more easily. So, communication in any form ably supported by images or pictures gets more emphatic and effective. And that is what stands for a Pitching Presentation as well. Some simple nuances of placing

When you craft a Pitching Presentation specifically for investors, you must bear in mind that they are the people who generally are inundated with Pitching Presentations. So your presentation must be innovative and different to suddenly capture their interest. We already have elaborated on the basics of a Pitching Presentation in our blog “11 integral points

A Pitching Presentation must have a rhythm in the presentation of facts and figures. Coherence in depiction of details facilitates swift absorption of the whole story. Your Pitching Presentation must have a specific alignment in building the curiosity-quotient vis-à-vis your business. While it is very pertinent to embed all the essential requirements of a Pitching

A Pitching Presentation, which you generally prepare for your prospective investors, customers, co-founders or business-partners, may be a minutely detailed portrayal of your business and its finer aspects, but it has to be concise and compact for sure for better results in terms of its impact-value. Empowered with some fundamental facets, it can make an

Pitching Presentation is a short but effective medium to communicate facts about your business. If prepared properly, it has a deep impact on viewers. You prepare a Pitching Presentation generally either for an in-person interaction with your target-clients or an on-line engagement, though it is so effective way to convey the details of businesses that

Seeing is Believing, an old adage, but it is perfect today even in this internet-driven world. And that’s why, information and data supported by photos, videos, animation or graphics become impactful in presentations. Now-a-days, businesses consume a myriad of figures and statistics. In fact, they thrive on different figures and statistics. A well-shown statistical diagram

A story goes through different stages. Every stage generates emotions. The greater the emotional connect, the better the involvement! And involvement extracts business. In a nut-shell, if it suits to your imagination, a suggestion to a storyline in a PPT carves space in audiences’ minds and hearts definitely. You want to present a number of

PPT is all about expecting what your audiences would want to know, how they would want to know or how much they would want to know. You imagine their queries about your project, products or services and then shape the contents with the help of different features and ingredients. When you know your target-audiences, you

PPT is a powerful medium and businesses across the spectrum have benefitted from it. But its efficacy increases by a fair margin when you as a presenter compliment it with your speech at the start and end. You can even communicate to your target-audiences through e-mail or any other mode of communication in advance. When

If you squeeze and review all the PPTs, you would find them a sum-total of textual matter and visual contents. In the age of decreasing attention-span, words are getting diminished from slides and images are getting increasingly relevant. We are naturally inclined to grasp images better than words: We humans are naturally programmed to grasp

A PPT with its conventional features is in itself a powerful medium to get a message across to target-audiences. Textual matter, images, designing with an accurate selection of font, size, colour-combination etc. and various other nuances make it an impactful communication-package. Used sparingly, Videos, audios and animations can also add the required weight, reliability and

PPTs have been a tried-and-tested formula for business-summary, report and information. So much so that they are frequently called Business Presentations as well. But previously you often got these Business Presentations or PPTs laden with prolonged textual content. People wanted to say everything on every slide, let alone the full presentation. The glut of information

PPTs may contain a number of slides, but all of them jointly project a unified core message. They may bear different textual, visual or graphical contents, but the crux of the whole presentation is always integrated. So the slide-switch or navigation becomes an ability of paramount importance. Your audiences are fixed on one idea and

Presentations in business-corridors are awash with visual contents today. Every day words on PPT-slides are getting reduced, visuals and supportive features are gaining importance. Keeping in line with the sense that images or pictures convey the meaning which is more comprehensible and memorable, PPT-designers are increasingly relying on visual features. Appropriate graphics empower a PPT

We humans are naturally programmed to receive visual information more swiftly. We become more receptive to facts which are amalgamated with supporting graphics. That’s why, info-graphical presentations are getting more popular these days. Pictures, images, graphs, charts and diagrams convey your content effectively. Your audiences don’t have to read word-content and then understand the message,

People across the business-spectrum are always on the hunt to showcase their business-numbers. They try to insert every bit of information related to their businesses. Summary of various reports and analyses gets mention in presentations. Growth of your industry, description of products or services, relationship with existing clients, access to prospective clients, fresh alliances as

PPTs are constructed to garner business. But if intelligently crafted, they can be massively entertaining. Facts, figures and data can be inserted engagingly. Aptly presented in a wrap of story, different statistics and data send out convincing message for target-audience. If these statistics bring sometimes surprise and sometimes awe on audiences’ faces, then they can

Every presentation has a specific purpose. And based on those underlying purposes, presentations can be classified into different categories. The team or individual must have the understanding of the purpose before embarking on the preparation of a presentation. Descriptive presentations: Descriptive presentations contain details regarding products or services of a company, fine points on different

Many agencies and professionals demand the price of a PPT as per the number of slides, some ascertain their pricing as per the inputs, some on the number of features going to be used and some on the number of people going to be involved. So, there isn’t any defined or prescribed costing to prepare

PPTs nothing but transport your ideas, concepts and offerings in an illustrative way. Explicatory basics of PPTs make them the most powerful medium to carry facts and figures. Undoubtedly, keeping the audience involved and motivated right through is a challenge for sure. But, you can counter this challenge by keeping few points in mind: First

Lack of the appeal in a PPT can have ramifications in a way that you may not get the business from your clients you want. If the audience doesn’t get involved and become inquisitive, all the exercise gets futile. Your ideas and concepts remain to you only, no one buys them. That’s why it’s necessary

When you prepare a PowerPoint presentation, you intend to establish or extend your business in a planned way. You try to get everything right in a PPT, whether it’s content, images, videos, font of the content or animations. But if you are flexible and aware of using some software, you increase the effect of your

Well begun is half done, everyone agrees with it. A good, impactful impression at the beginning makes an abiding memory. When you are making an oral presentation, this fact becomes all the more important. A powerful start sets the real tone and tenor for the remainder of the presentation. You can pack a punch to

A verbal presentation is a great tool to establish and extend your business. But a random extempore must be avoided. A full preparation with multiple rehearsals is what makes a speech attractive and purposive. Yes, a scattered improvisation does a world of good in achieving results, but the use of that improvisation must be astute

Presentations carrying dry facts, figures and data are merely an unappealing package of information. More often than not, they falter to make a connect with the audience. If they don’t stimulate thoughts in the audience, the purpose gets defeated. But a little bit of story, a little bit of emotion with those facts and figures makes

Voice is the greatest of assets humans have. Voice makes your personality and becomes your individuality as well. You are well defined by your voice. And in making presentations, voice becomes the most effective tool for you. You can mould your presentation as and when required on the base of your voice-modulations. A good voice

People are busier these days than ever. Our attention-span is shrinking faster than we can imagine. Therefore, presentations have to be made thinking all these pros and cons. When you are ready to show your presentation to your prospective clients, you must know their minds are occupied with recent emails, facebook uploads, what’s app –interactions

Whiteboard presentations are an excellent way to present businesses. Craft of this kind of presentation is quite different from a PPT or Flash-based presentation. A Whiteboard presentation is a straight-vision portrayal of facts and figures. The duration of the presentation is generally less which corresponds well to the diminishing attention-span of today’s audience. You just

Presentations must not contain big details or every minute aspect of your products or services. Your products or services may be amazingly affordable or exceptionally useful, too much of related facts, data or particulars can complicate your target-audience’s minds, subsequently hampering your sale-prospect. A simple slice of information, which triggers a curiosity in the audience-members

Emotional shadows in your speech or presentations make them powerful and more connecting. In these times of better communication-tools, mediums and channels, you can stay ahead of the curve only by enriching your content with subtle emotional suggestions. When you make a speech or prepare a presentation, you aim to get ready your target-audience in

Sales-presentations of any kind, PPT or Flash-based, only revolve around difficulty or trouble and its elimination through a clear-cut way out. A prospective customer’s difficulty or problem with a product or service or the lack of it and its answer in a new or improved version of product or service is displayed in a sales-presentation.

A good presenter always stands at the same wave-length with his audience. He catches their mindset in the first few seconds of his presentation. Smarter ones catch them even before the start of the presentation by reading into their body-language. There may be few tricks to learn them in order to wrap your topic with

When a presentation shapes into a stimulating and disturbing idea or thought for your prospective clients, then there is a strong possibility that they would be motivated to take action to get on board with you. But to take them to a decision-making stage, you will have to steer them through a plethora of internal

A vision is a clear imagination of what you want to achieve through the presentation for your business. A vision is how your presentation would appear when it is carved into a final product. A vision is how your presentation would contain your goals and plans. Starting with a vision will not let you go

If you present your business or company and your objectives in a plain and simple manner in your presentation, your presentation will be termed unequivocally successful. But easier said than done, this plain and simple presentation must contain some attention-grabbing features to highlight the basic information. Presenting all the aspects of your business in a

Making eye-contact with audience is a time-tested and powerful trick to engage them while speaking to them. The moment you see someone in his eyes, he automatically thinks he has to respond to you through his eyes and you need to be responded then and there. And just by pulling him to respond to you,