Harish K Saini

Businesses across the spectrum are adopting digital tools increasingly to deliver customer-experiences of the highest scale. This churn in the market is palpable at every layer. Customers choose and desire for the digital management today. Research one after another has shown that digitally served customers are more satisfied than the ones who get services through

Online-space has been replete with myriad types of campaigns for some time now. But the quality of these digital campaigns has been the core issue for brands, for sure. Everyone in the fray craves for apposite returns for their online advertisements and apposite returns need quality in those creative expressions. And further, that quality has

Building a team to execute business-tasks properly and timely is probably the most important aspect of running a smooth business. A well-knit team breeds the ambience of trust for the whole organization. The team-members, with a perfect bonding, hardly have the situations of variance and divergence of ideas which is so very nice for any organization

Every corporate bear a different culture which is distinctive and separates it from others in working. The very undercurrents of this uniqueness in culture provide an organization with ensuring cohesiveness and ethical values. But there surely exists a commonality among organizations in shaping this culture. 1. Vision: The culture of an organization or business has the

The average time taken by the company toturn around and respond to a client/request is called its Turnaround Time or TAT. Author: Harish K Saini A timely response to customers forms a pivotal part in the overall customer experience extended to them. Customers ask for a service, make a query or register a request with

A satisfied customer begets thousands of prospective customers. Meeting customers’ demands may end with the delivery of the products or services they wanted, but meeting their expectations goes beyond that. In fact, meeting their expectations is a recurrent task which has to be handled at different levels and in a customized manner. There may be

A vision is the most potent force underneath a business. Achievable dreams that keep you interested and enthused all through the course of a task can be defined as vision. When you start a business, you envision for yourself where do you want to see your organization after a specified period and then every plan

Digital revolution has spread to every part and branch of corporates and industries. An increased understanding has enabled us to use digital applications more and more meaningfully. HR-divisions of different organizations also have to adopt digital initiatives in entirety to have a certain fluidity and flow in the functions. HR-experts and professional would have to

Target is a keyword in corporate-corridors. Everyone is scrambling to achieve targets. In fact, career-advancements or promotions are decided on the extent of target-accomplishments. But there is one more word which makes rounds there is Quality. You have got to achieve target and you can’t even in your remotest thoughts compromise on quality of your

Conditional work-force has always had a nice spread in corporate-corridors. Provisional employees for any organization signify an answer to contingency. These employees may be as talented and hard-working as their permanent counterparts, but their own choice of the status or circumstances make them freelancers. Different reports and reviews show that these freelancers today constitute 25-30%

Better customer-experience is one attribute which keeps your company ahead of others in the market. Innovative products or extremely useful services are alright, but it is this experience of customers while dealing with you and your company is what makes an indelible impression in their minds and carves a deep attachment in their hearts for

These days, businesses keep the excellent customer-experience in the core of their functions. A competent implementation of different strategies revolving around a supreme customer experience gives great results. The higher the satisfaction-level of your customers, the better the customer experience and this satisfaction of customers can be achieved by bringing some tactical elements into your

Bench-strength is a very popular term in sports where some players are kept in reserve to meet any unexpected challenge in the match. These bench-players are not at all any less skilled than the players playing the match. Corporates too these days keep a reserve of workforce, skilled in different fields, which gives them a

It’s true that a simple idea transforms into a big, booming business, if executed effectively. But simultaneously it is also true that investors and Venture Capitalists make investments in people, not in ideas or other factors. Certainly, before reaching on any decision regarding investments in a start-up, they want to convince themselves that its founders

Start-ups come with challenges. Though today’s landscape is far more conducive than ever before, yet the innate character of a start-up is made up of different risks. Sometimes you feel you are going strong and sometimes you are bogged down by circumstances. But if you have these 3 accomplishments, you are moving in a right

With the penetration of smartphones going deep across the country, the utility of Mobile Applications for businesses is on the rise. Different surveys suggest that on account of affordability and easier data-access from handsets, India will have more than 180 million Smartphones by 2019, nearly 13.5 % of the global Smartphone-markets. Our online interactions have got

There is an old saying, ‘Dress the way you want to be addressed’, how apt it is! We must dress in sync with ambience, occasion or the culture of the place where we reside, visit or work.  Your corporate wear also must match to your work-place’s culture, ethos and ambience. Your corporate wear reflects your

Business-landscape around the world got empowered in 2015 when Blue Ocean rose on the horizon as an enlightening business-strategy. Firms and entrepreneurs found a new way to achieve high-margin profit-growth and that too, without the market-competition. Innovations and inventive thinking became the primary assets for a business to excel. But over a period of time,

A book namely Blue Ocean Strategy, written by W. Chan Kim and Renée Mauborgne, came out of publication in 2005 and added a new dimension to strategy-structure of business-world. Businesses don’t need to tackle competitors, they can create own space of demands in the market. This new unchallenged market-space carved on the better or different quality of

Disruption has become a much-discussed word today in corporate-corridors. In fact, Professor Clayton Christensen gave a new meaning to the word with innovation being the underpinning connotation. According to him, disruption signifies any innovation that makes products or processes easier and simpler with a greater degree of affordability. When you have proper engagement with your

Schedules in corporate circles are always replete with meetings and seminars. These meetings definitely bring significant decisions for businesses. Even one-on-one-meetings also have had a prime importance in the corporate-world. One-on-one-meetings are special, brief and more enlightening. Your co-workers candidly open up about the problems and hindrances in your organization. More often than not, that

When your employees are satisfied at your company, they contribute with their full potential. In fact, your co-workers are the most important asset of your business. Investments, revenue, products, services and other elements may have their importance, but it is the human resource working at your place which ideates, innovates and executes different plans to take

Official meetings are an avenue to construct employee-engagement. Instead of one-on-one, you talk to many co-workers instantly. But these meetings should not become a perfunctory part of your work. They must be effective in finding solutions and reaching to different decisions. You can instill some routine-tasks in your mechanism to make these meetings more and

Performance-assesEnterprisent or supervision of performance of your employees must be embedded in your system seamlessly. Making official assesEnterprisent of their performances on intermittent basis is well and good, but having a regular interaction with them to gauge their normal progress works wonders for you. They work daily, they can deliver results daily and they can

Adjustment to an office’s culture is a complete process for an employee. This process has so many different aspects. Every organization has different sets of rules and regulations and completely different corporate culture. Some offices follow some orientation-programmes and some others recruit specialized HR-people to smoothen the process for new entrants. An organization’s activities and

Aims and objectives define an organization. Its vision, mission, values and future, everything is encapsulated in its definitive aims and objectives. Every organization or company locates its purpose of work in its aims and objectives. Your team-members must have a strict adherence to your organization’s goals. Their personal ambitions and aspirations must have a reflection

The success of any organization or company is heavily dependent on the people working there. As an entrepreneur, you are as good as your team. Cohesiveness among your team-members is a must to help you achieve business-goals. But team-building is an art and you can only have your staff-members working as a team when you

Skilled, accomplished and proficient employees are a great asset for any organization. Similarly, passionate employees are equally an enormous possession to have. And so, finding passionate employees also becomes quite a task. You may have some solutions in your mind: 1. Define company’s profile plainly: You must advertise you company’s profile clearly so that every prospective

People who look for work which utilizes their skills are passionate about their skills. When they find work for them matching to their respective skills, they get engaged to their respective works also with same fervour. They become so passionate about their assignments that their output always becomes heavier than that of others. These people

A team-leader in a corporate set-up is a vital cog in the whole mechanism. Sure, leaders are as successful as their team-members. But if the leader is efficient, he carves his team into a successful unit. An efficient leader knows how to infuse motivation among his team-members and extract results from them. He may have

You are never away from your inner self. When you pick up the gauntlet to do a business, it is just an extension of your personality. So, your business normally becomes a personal experience for you, which goes through numerous phases. Success or failure of a move, campaign being hit or a flop, promotional tools

Listening is an art When we listen to something, we are usually engaged in passive listening—we anticipate our brains to pick up on the key aspects and retain them later. However, active listening is a critical ability for effective communication. It takes practice to become a better listener, but it will improve your ability to