March 22, 2021

Business is a very dynamic arena and if integral factors are placed properly, success is never far away. Effort has to be invested continuously and the cycle keeps going between ‘target missed and target achieved’. But if you add some values in your system seamlessly as a routine-affair, you begin to move ahead with more […]

When a customer becomes aware about a product or service in greater lengths, when for him uniqueness of the product or service comes naturally, when he finds true value for his hard-earned money in the product or service and when he gets emotionally associated with the product or service, the product or service has catapulted

Emerging demands and trends always have repercussions on the human resources profession. HR-profession is continually shaped and sculpted by them. Basic alteration in the requirements in organizations has a churning effect on the mix of workforce there. The coming together of the experienced and new is what organizations look for and that’s why they dynamically

All eagerness and keenness go down futile when you make some customary mistakes during your entrepreneurial journey. A simple snag and you are on downward spiral. Staying away from some common inaccuracies is always advisable: 1. You don’t have magic wand: Every business has its share of grind. In fact, every business is sum-total of different

A family-owned business may have different sets of pros and cons, but undeniably it has its own significance. India has seen family-businesses of different stripes comprising different possible arrangements and groupings. Parents and their progeny, husbands and wives, uncles and nephews, uncles and nieces and many forms of extended families spanning across generations have suffused

When as an entrepreneur, you start feeling that you are making an impact in your stream, you are successful. Revenues, growth, profits etc., everything else follows thereafter. There are few guidelines other than the core business-essentials, which if you keep in mind, you would make a successful entrepreneur: 1. A long-term approach: A long-term approach always

You become a successful entrepreneur not only on your own abilities, but a major part depends on your team. And that’s why, building a strong and cohesive team is a highly significant component in the whole mechanism of a successful entrepreneurship. A healthy and suitable team-building regimen must be ingrained in the normal routine of

An organization is as good as its people. Right people entrusted with right responsibilities hold an organization, more often than not, in good stead.    People make and discover different processes to facilitate smooth functioning at organizations. And sharp, apt and well-defined processes from the real key to growth. Scale, speed, and success of organizations

An entrepreneur has to assemble a team of the workforce which works in synchronization with a unified purpose and a committed effort. And that has to be done right from the beginning till your business goes on. You recruit and hire the people who can accomplish given assignments for you.  But on the whole, you

A successful organization works best for an extended period of time when its workforce works in tandem with each other. The feeling of a cohesive team takes people to achieve greater goals with aplomb. Members of a well-gelled team fulfill their responsibilities effortlessly. A strong team for your organization can be built by following some

Clients have a narrow focus on their goals set by themselves. As an agency, you must understand those goals and then proceed to provide them with your services. A unified outcome has to be there between you and your clients. There are ways you can certainly meet their respective expectations:  1) Chart out your preparation: A

Happy customers always generate business for you for sure. When they spend money on your products or services, they feel thrilled as they know they have transacted with a company that satisfies them with its service. A satisfied customer is a great facilitator for the Word-of-Mouth promotion. So, Customer Experience Management becomes supremely significant in

Basic Areas of Scrutiny of Business Planning A strategic plan is not finished when the document is written. It is finished when it survives first contact with the executive team, the board, or key investors. In an enterprise environment, this scrutiny is intense. Leaders are not reviewing your plan for effort; they are stress-testing it

A brand in business means recognition, the recognition from people and the recognition among the people. Businesses across the spectrum yearn to construct a brand for themselves. And over the years, it has been found that you need to grasp the expectations of your prospective customers to build a brand for your company. You can

Having rivals in business is in fact good for its growth. When you know you have a lot of them in your industry, you try to be ahead of your competitors. To be the best among the lot, you extract the best out of you. Additionally, having a constant eye on your competitors gives to

You must erect your business on a long-term perspective. Gestation-period may get longer, but you must be strategically prepared to invest it by creating a solid foundation. A step-by-step calculation of revenue and projection of customer-acquisition doesn’t help for sure. If you have a long-term vision, you will not be exasperated if you stumble during

Business-sphere is continually vibrant with evolutions and upcoming trends. These evolutions and emerging trends at every juncture of time make an impact, big or small, on businesses and their functions. Recently too, there have been some drifts in this arena which more or less are impacting us to restructure our respective businesses: 1. Deluge of data

A target in corporate-corridors has a big underlying significance. Excellence in job and value-addition are the other buzzwords. Having them in tandem with each other is quite a task. Finishing assignments in time, finishing them with the utmost superiority and finishing them with useful value-additions, achievement of all of this simultaneously becomes an exceptional accomplishment

Customers across the globe are random buyers. Yes, there is a term called Brand Loyalty, but you can’t pinpoint the basic ingredients in your business to ensure this brand-loyalty for yourself. But there are some universal elements which you can assimilate in your business-mechanism to garner some extent of brand-allegiance: 1. Customers want to extract

A larger-than-life experience is what a customer expects from every company. Anything less and your customers desert you. So retaining them in your list is a continuous task for you. You must keep devising newer strategies and plans to render a top-tier experience to your customers on a consistent basis. A great customer-experience must be

Every business bears different vision and fundamental ingredients. Businesses have different perspectives, different strategies and different goals. All of them face varied sets of challenges and prepare diverse plans to counter them. Problems can’t have a single pattern for all of them. Investments are dissimilar, teams are disparate and managerial structures are different. The style

You may be anywhere in business, you may be doing any business or you may be having different combinations of team, a business has some common ingredients and nuances. If we churn out some conclusive facts, there are few fundamental points to have to grow in any business: Customers’ specific demands: Keeping a regular pulse

What makes inroads into hearts of customers abidingly, innovative products or services, fulfillment of customers’ demands in a customized way or a regular communication with them to ensure their continued involvement! In essence, customers want consistent responses from companies. A consistent responsiveness makes customers feel a larger-than-life-experience and that is what connects them with brands

A business is somewhat a sum-total of employer-employee-relationship. When employers and employees work in a happy frame of minds, results in terms of revenue may vary, but the business certainly progresses. If you get to ingrain a bond between you and your employees on 3 broadly based emotions, your organization is bound to grow incessantly:    

Though brand-building encompasses lot of aspects in any stream, yet in business, your staff-members are the real fulcrum of this exercise. When your staff-members are happy working with you in your company, not only your business sees growth, but your company gains and accumulates credibility. And credibility in working over a period of time builds

Starting a venture is always thrilling, but it comes fraught with many challenges. When you are at a juncture in life where you have to decide which career-path you would follow, it’s a very big moment. The easier path is to choose a prominent company or organization and land up a well-paid job and the

If you are expert in your stream, jobs abound. You would get excellently well-paid jobs in different corporate-corridors. But you want to start a company where you plan to leverage on your skill-sets and augment stature in the market. You do your utmost to create a rich pool of talented human resources at your disposal.

Business-world is replete with different sorts of personalities. The way you handle corporate affairs, your company’s functions and different situations, signifies your individuality as an entrepreneur. Every individual has a certain character and every businessman has a certain set of characters and preferences. On a broader base, we can classify entrepreneurs into some defined categories:

Involving employees in their tasks is an entrepreneurial knack for you. One-man-army-concept can’t see you getting success in business. You need a lot of co-workers to help you achieve your goals. Your goals and their individual goals must be unified for sure. And that unification of goals and efficacy in work come seamlessly in the

Divergence of views at work isn’t a bad thing to have; in fact, it brings multiple options for you as far as the future course of actions in your organization is concerned. Disagreement on perspectives is a usual offshoot of collective effort at any place. People working in different domains can have differing opinions, suggestions

In the age of aggressive marketing and promotional eco-system all around, companies are vying constantly for greater market-share. But those which have surged ahead of others have adopted innovational alacrity in their mechanism as a curriculum. Innovation is one thing which keeps your services in sync with times and changing demands of your clients. But

A business is lot of preparation and perspiration. When you construct it, you go through different sets of grind. Your products or services are not going to create a buzz in the market at once. You are not going to see profits coming in right from the inception. Apart from taking care of everything else,

As a businessman, you always harbour some expectations from your employees and colleagues. One of the surveys finds out that your expectations are unique and specific to different employees. Sometimes these expectations are skill-specific, sometimes assignment-specific and sometimes time-specific. On their accomplishments and failures, you give them appropriate feedback. You want to structure your feedback

A business has all the curves and contours to make it a fascinating activity. It goes through churns, challenges and changes consistently. But as elsewhere in life, countering and getting over challenges has its charm and appeal. Among its various interesting aspects, collaboration or alliance is something which is carved to curb those challenges. in

Contact and interaction play a major part in business. Business-relations, association, alliance, pacts or contracts are regular words of the business-lexicon. In fact, business-alliance represents connotation of each of these business-activities. Business-alliances are made and broken in the course of a commercial journey and in both the cases, there are repercussions. Five frequent blunders are

There is a specific proficiency in business that helps you establish emotional connect with consumers which ensues with better business-revenue. Even business-details wrapped in a story-format trigger emotions among audience and clients which culminate in generating business for you. At one level, your products, services or offerings must bind prospective clients, satisfying their commercial inquisitiveness

A failed plan or attempt drives innovation. You make a plan, implement it, invest your utmost effort, but the plan doesn’t help you achieve its purpose. But if you are attentive to circumstances, you come to know the shortcomings in your effort and you try to discard them in your next endeavour with an innovative

Running an organization, dabbling in a start-up or dealing in a business is a journey where you go through different ups and downs, shifts and changes, windfalls and downfalls. But staying unruffled and composed and staying equally motivated during every passage of time pays dividends at the end of the day for sure. You can

Business is a multifarious task which has varied shapes and contours based on different missions and visions. A vision encapsulates the business and the mission becomes the stimulating source for it. But due to the presence of various aspects, you may not get all its components falling in place all the times; you have to

Home-based businesses are an integral component of any economy. And like other businesses, home-based businesses have also gone through customary churns and changes. We are witnessing increasing use of IT-tools and digital processes of late. People involved here also always are in the quest of growth and returns. Products, services, methods and offers, everything is

In this age of internet-commerce, Email is undoubtedly one of the potent tools to set up and boost your business. A great and easier way to connect with clients, an Email enables you transport the information in its entirety. Repeated conveyance can be made as people check it numerous times in a day. Smartphones keep

Small businesses outnumber big ones by a fair margin all across the world. But growth is aspired and aimed in both the categories. And growth in any business is fraught with risks. Hitting right buttons of planning and execution can see your business grow noticeably. 1. Innovation in product or service works: Small businesses always get

 Live Video Chat is a potent form of communication undoubtedly. It is gaining importance in business-spheres across the world as well lately.  Small businesses especially are being benefitted through this channel of communication. Engagement becomes livelier and spontaneous through Live Video Chat and that augurs well for businesses. There are certain conspicuous benefits of Live

Withstanding customers’ unpredictable consumption-pattern, intermittent slumps in industries and varying patterns and customary churnings in market is not an easy task. Setting up and sustaining a business needs a lot of grit and gumption. You have to go through the grinds. Business is fraught with risks all over. You can mitigate them and mitigating them

Business-reports are an effective business-tool to execute business. An accumulation of varied facts on specified bases, these reports help you make fact-driven and appropriate business-decisions. As reports definitely provide you with the deeper understanding of various aspects of your business, they must possess some definite integral ingredients: Plainly meaningful: A good report’s objective becomes apparent

Arrangement of funds to kick off a startup is the biggest and toughest of initial tasks. But there are a host of other related chores and responsibilities which have to be meticulously executed. An entrepreneur may find it hard doing by himself to put everything in place. Many of them keep running from pillar to

Entering into the entrepreneurial arena is highly gratifying but opportunities and challenges make the journey intriguing. You start with a horde of plans and strategies, some of them click, some of them don’t. Steady progress everyday with pure business-ethics in the core is the real feature of the journey. In fact, entrepreneurship comes with some

Every start-up is rooted in some deep vision. Extensive footing as a business, widespread visibility on varied social media platforms, a huge and overbearing list of clients and enormous and continued revenue-generation jointly reflect its goals in the long run. Hence, keeping a constant eye on proportional measures of the growth of your business is