MARKETING

Content-marketing platforms are replete with the content which triggers curiosity in readers and facilitates their engagement with them. When you craft the content for your marketing website, you anticipate your audience, accordingly relate with their problems, enlighten them with various interrelated aspects, share different experiences, express strength and depth of your solutions, construct trust in

With our mobile-phone-industry moving on a high-growth-trajectory and India being poised to become the 2nd largest Smartphone-market by the end of 2017 and achieve the growth at a CAGR of 23% through 2018 as per a report of Morgan Stanley Research, SMS or Short Message Service can play a significant role in marketing mechanisms. Marketing

Corporate presentations are now-a-days highly accepted and appealing mechanism among the wide range of marketing gimmicks being applied by businesses across the spectrum. The best part is that presentation-making has always been a dynamic field with the possibilities for different combinations of multi-media tools. The content and story also has become more important than ever.

Marketing through Social Media Channels in India is in embryonic phase, which has evolved through hit-&-trial experiences. But there still is a lot to be learnt. Collection, communication and distribution of data and information have become the essence of all the Social Media-activities. A habit of reading and writing blogs, routine-interaction on social networking sites,

Lead Management is a powerful tool to generate business. It may comprise varied steps but essentially it helps you broaden the base of your prospective clients. Potential clients are classified and categorized, accordingly informed and engaged. And then a stage comes when conversion takes place and you have a new client in the list. A

Sales-&-marketing are a vibrant field, but the scale of vibrancy can vary between different professionals. Skill and learning is one thing, but approach is completely different. If you, at the helm of your business, know the ins and outs of sales-&-marketing, you would end up hiring apt professionals for your business or initiative. Retail-sector needs

Data Mining is a precise means to study and explore data to find out patterns and development in a specific field. It is a definite discipline, not any type of data-drilling processing. Data Mining extends beyond a simple data-breakdown or study. Actually extracting huge databases and analyzing them specifically to make important inferences is Data

Public Relations or PR is a completely different domain as far as promotional arena is concerned. As the name suggests, PR is aimed to extract publicity. It is an effective advertising tool if handled properly. PR-tasks are carried out by specifically skilled and trained people of different industries and companies. Even people in electronic and

Call to Action possesses an enormous power in business-world now. With the increasing influence of online business and Social Media Channels, Call to Action has grown in significance incessantly. It’s obvious impact on making bigger reach to clients and consequently, increasing revenue can’t be ignored now. Frequently seen in websites, PPTs, Flash-presentations, different Social Media

Digital revolution has certainly magnified the scope and spread of businesses. Online presence has become the order of the day. But taking advantage of this online presence needs careful and meticulous planning on websites and scores of social media-channels. Capitalizing on these new digital tools and techniques has become every entrepreneur’s aim, opportunity and challenge.

Entrepreneurs, well-versed in social skills, normally do well in their respective arenas. They are sanguine in their manner and confident in their approach. Come what may, these entrepreneurs are always upbeat about their plans and progress. Failures hardly affect them. They know how to extract work from their team-members. They get them in any situation

Word-of-Mouth is undeniably the best medium to publicize or promote something. It may not have the largest reach per individual, but the percentage of results is the maximum. If you ask one friend to buy something, with which you are satisfied, your friend will more than often buy the product. It is this efficacy of

A sheer dissatisfaction of your clients on the base of your products or services, affordability or a mere penchant to take the services from your competitors makes the retention of clients a big issue in the business-world. Client-retention is a major facet of a business and has to be taken care of circumspectly. A full-fledged

A start-up is a translation of one’s ambitions into reality. But success or failure makes it more real. Every start-up doesn’t turn out to be a successful venture. The very vulnerability and uncertainty of the outcome makes it an intriguing arena. After a deep observation of different start-ups and how they have fared, 5 seminal

If you happen to be an entrepreneur, you have to prepare holistically on different fronts. You can’t forgo making the entire structure strong by taking into consideration myriad of circumstances and challenges. Even if you have started to run a small-time business, you can’t escape a full-fledged preparation. Financial prudence is one aspect that makes

A study on customers from 6 European countries came out with findings that threw ample light on customers’ thought-process when they deal with different companies. 82% of customers think that it is vital to trust organizations which respect their information and data, 78% of customers deem that the connectivity with an organization on phone is