Zero-Fail Event Production: Guide for Global Product Launches
The “Zero-Fail” Standard: Selecting an End-to-End Event Presentation Partner for Global Product Launches Executive Summary (TL;DR) The Stakes: According to Harvard Business School professor Clayton Christensen, 95% of new products fail. In this high-risk environment, a keynote failure is not just technical; it is reputational. The Shift: Enterprise event management is moving from fragmented vendor […]
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